Identity : Our Methodology

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To ensure we best capture the essence of your organization, Captiva employs the following identity design methodology:

  1. Research & Planning
    The design process begins by listening to you and focusing on the outlined objectives of the project. Desired colors, imagery, aesthetic tastes, and so forth are taken into consideration.
  2. Design Technique
    After meeting and discussing the project thoroughly, three concepts and design variations (i.e. comps) will be created.
  3. Production
    Once a particular logo has been selected to represent your company, various digital versions are created and saved to disk to use for an array of future purposes including web, print, screen-printing, wearables, television production, and so forth.
  4. Delivery
    You will be supplied with the final designs on disk. After all, when the process is complete, the designs are your property to use for years to come.
  5. Storage
    Your digital files will be stored with Captiva for easy access when new projects arise.