Web : Search Engine Optimization

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Captiva Creative's quality search engine optimization (SEO) services and pay per click (PPC) online advertising plans can catapult your company's web site into a desirable market position, providing higher conversion rates. Combined with our insight and technological expertise, you'll have just what you need to survive and prosper in the online world today.

The goal of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) is to ensure that the target audience of qualified users has a much higher probability of being directed to a specific site via a search engine. On today's Internet, search engines have automated systems which index and rank sites based on many factors. SEO and SEM are very powerful services that take the guesswork out of getting the most from any interactive investment.

Current industry estimates show that roughly 80-90% of all user traffic is search engine driven. The typical search engine user will run a search using a selected keyword set, examine the first page or two and select the first link that seems to be a close fit to their needs. On average, 90% of all traffic goes to the top twenty search terms displayed. Therefore, it is essential for any site seeking to generate qualified user traffic to appear in the top 20 listings.

Captiva Creative has developed a leading edge strategy for providing clients with Internet Marketing Services that work. This plan captures the best of current technologies as well as the dynamics associated with the ever-changing Internet market. Our offering provides our clients with:

  1. Qualified Site Traffic: We find, qualify and deliver new prospects to your site while they are searching for your products/services.
  2. Higher Conversion Rates: We motivate your potential clients, while on your site, to purchase your products and services through the use of sales conversion techniques and enhanced usability design elements.
  3. Increased Return Visitors: We continue to provide targeted marketing to your clients after they have left your site by re-engaging them using second chance marketing programs including newsletters, e-mail announcements, contests, message boards, and surveys.

Captiva Creative conducts an in-depth analysis to assess the potential value of a site's current keywords based on how often they are used in searches and determine how well these keywords meet a site's needs. These keyword sets will be regularly modified and augmented in order to better target the key audience.

Following the analysis phase, stage two entails preparing your website for submission to all major search engines. Website components, including meta tags, page content, body text, title tags, etc., are modified to create an optimal website infrastructure allowing for the best possible indexing currently available. Once page optimization is complete, Captiva Creative will use its own indexing emulation system to test the pages for accuracy and ranking.

Only after complete site optimization has been finished and tested, will a site be ready to be re-launched and submitted to the major, and minor, search engines on the web. Among other ancillary strategies unique to Captiva Creative, reciprocal site linking is also utilized to ensure major search engines like Google are fully made use of.

Due to the fact that shifting technologies and trends are inherent to the net, it is inaccurate to assume that SEO is a cut-and-dry solution. It is, however a powerful tool which needs to be constantly modified and fine-tuned to ensure that the keywords and strategies employed are yielding the best possible results.

The typical client, depending on initial placement, number of search terms, and narrowness of focus, can conservatively expect to see their search-driven website traffic increase by 25% to 500% over the course of several months. Depending on the traffic base and the effectiveness of the client's keyword sets, it is not uncommon to experience significantly larger site traffic increases. Normally, the number of unique visitors will reach a peak about the sixth month of optimization. The site will receive continued fine-tuning to ensure that the ranking of search terms remain at their elevated levels.

Any business, which is serious about securing a competitive edge for all of its interactive investments, would benefit from the Captiva Creative Search Engine Optimization and Marketing Solutions.